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The sun. The sea. The Alfred.
The Alfred Woody Point
The Alfred Woody Point
Following the successful sell-out of several previous projects, Rogerscorp engaged Ziba once again to craft a compelling brand for The Alfred.
Located in Woody Point, The Alfred comprises 114 apartments and skyhomes designed around elevated bayside living, with generous residences, sweeping outlooks and resort-style amenities that bring everyday escape to the waterfront. Inspired by a natural wonderland, the brand identity blends bright colour, playful detail and a relaxed Mediterranean feel to create a joyful, distinctive and premium expression for the project.
Scope
Brand Development, Brand Strategy and Identity, Brand Collateral, Website, Email Marketing, Environmental Design
Sector
Property
Client
Rogerscorp
The branding was created to feel sun-drenched, playful and full of charm. From the visual identity through to the messaging, we built a world that celebrates colour, character and coastal ease, giving the project a relaxed Mediterranean spirit while still feeling polished, premium and unmistakably memorable.
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