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A tapestry woven through nature and neighbourhood.
Orchard Lane Rochedale
Orchard Lane Rochedale
Orchard Lane is a boutique collection of 15 architecturally designed townhouses in Rochedale, created for modern family living within a connected, landscape-led setting. Inspired by the neighbouring orchard parklands, the brand was shaped around ideas of growth, abundance and belonging, weaving together nature and neighbourhood through a warm and grounded identity. From strategy and naming through to identity and campaign execution, Orchard Lane was positioned as a welcoming and connected residential community where family life, green space and everyday convenience come together.
Scope
Brand Development, Brand Strategy and Identity, Brand Collateral, Environmental Design, Photography
Sector
Property
Client
Therefor Group
Inspired by Rochedale’s orchard landscape and connected neighbourhood character, the Orchard Lane brand brings together warmth, nature and a strong sense of belonging.
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