A partnership built on provenance.
Provenance Value Partnership
Provenance Value Partnership
Provenance Value Partnership is a private investment fund grounded in the original principles of value investing. The fund targets essential, industrial businesses with strong fundamentals and long-term potential, applying a disciplined, research-driven strategy focused on capital preservation and consistent returns. More than a fund, Provenance represents a return to investing as it should be — rational, aligned, and enduring. The identity draws on the concept of provenance as a mark of origin and authenticity, reflecting the fund’s measured philosophy and its ongoing commitment to clarity, principle, and long-term value
Scope
Rebrand Development, Strategy and Identity, Brand Collateral, Website Design, Environmental Design
Client
Velkov Funds Management
Sector
Finance
Provenance communicates with clarity, calm, and conviction. The brand is built on enduring principles: discipline, rationality, and integrity — with every message reinforcing its role as a long-term investment partner. Its voice is measured and confident, avoiding industry jargon and market sensationalism. The focus is on alignment, transparency, and trust, speaking directly to high-net-worth investors and advisers seeking stability in a volatile market. At its core, the brand reflects a return to fundamentals, investing as it should be: grounded, considered, and built to endure
The visual identity reflects its disciplined and enduring investment philosophy. A refined logomark—shaped by dual ledgers, open books, and shared alignment anchors the brand with symbolism drawn from heritage, structure, and clarity.
Its Evergreen and Ledger colour palette evokes stability, growth, and long-term confidence. Combined with a clean typographic system, the identity ensures every touchpoint communicates with quiet authority. Designed to be restrained yet distinctive, the visual language strengthens Provenance’s position as a thoughtful and trustworthy steward of capital
